Marketing with Purpose: An Introduction to Sustainable Marketing
In this one-hour workshop, Laury Popoff will walk you through the foundations of sustainable marketing, with practical, easy-to-implement ideas that can fit into any business or project. Whether you’re just starting out or looking to realign your current strategy, this session will inspire you to market with more meaning — and impact.
Whatever the size of your organisation, sustainability is a powerful way to grow your brand, build deeper trust, and retain the people who matter — your customers, your team, and your partners — all while making a positive difference in the world.
Laury Popoff supports SMEs shine from the inside out using strategic marketing and sustainable solutions. She has spent more than 10 years managing her own businesses, and recently earned a diploma in Business Sustainability. Laury works with many businesses across retail, events, and franchising.
Through her business LRSY, she offers work as a Fractional Head of Marketing, as well as designing sustainable business and marketing strategies. The vision of LRSY is to bring about a world in which SMEs embrace their identity to drive sustainable impact, guided by values of authenticity, constant improvement, and joy.
Laury combines her passions with writing through LP Wellbeing, her creative business which offers thoughtfully designed creations and seasonal inspirations, that nurture personal growth, creativity, and mindfulness.
Registration here:
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ASP is a not-for-profit organisation. At the time of ordering, if you wish, you can also make a donation by selecting your ticket type, and then scroll down to the Donation option in the Check out area. All donations are voluntary and are not required in order to attend the event.
