“Beyond Profit focuses on core issues, provides powerful insights and gives clear messaging that can really help sustainability professionals, and all leaders, see a positive way forward. The book helps us to collectively see and name the systemic changes needed and how they can be adopted, now, to meet the existential challenges of our time. How to shift away from extraction, exploitation and individualism to an inspiring, thriving future based on wellbeing-centred, citizenship and community, in balance with nature. No quick fixes – but long-term actions and outcomes designed to result in a good life for everyone forever.”
Gwyn Jones, Director, Association of Sustainability Practitioner (ASP)
“Literally everything we know and love is at stake. If we can’t shake our suicidal profiteering, we will simply not have a civilization in a few decades. Which of us could possibly want that? Beyond Profit shows us why we are stuck and more importantly how to break free. Read it – then let’s act to make ‘Logic 3’ our new reality as soon as possible”
Phoebe Barnard, Former lead scientist at the South African National Biodiversity Institute, past CEO of the Pacific Biodiversity Institute
“Humanity has been stuck on the fast track to disaster because we have been stuck in the narrow logic of profit, and the even narrower story of ourselves as consumers. This book plays a vital part in opening the way, equipping anyone willing to engage with the tools and frameworks to do better. It’s no longer possible to claim that there is no alternative – there manifestly is.”
Jon Alexander, Author Citizens. Co-founder New Citizen Project
“Modern economics, David Suzuki argued, is a form of brain damage. The flipside of the coin is that reinventing the master discipline of capitalism is the most profound challenge facing Homo Economicus. Beyond Profit maps the profound global shifts underway to that end and how to be part of leading for it. A foundational book.”
John Elkington, Founder and recaller of the Triple Bottom Line
“Beyond Profit is book of wisdom and common sense. Victoria, Lorenzo and Ben are practical visionaries. They make a compelling case that economy needs to have a greater purpose than making money. If by the endless and meaningless economic growth planet Earth is put in peril and if humanity suffers from the lack of fulfilment, then what is the point of such economic growth? Every economist, every politician and every business leader should read this book. It will help them to transform their economic outlook and make them act with greater responsibility.”
Satish Kumar, Editor Emeritus, Resurgence & Ecologist and Founder of Schumacher College.
“A boardroom literate bridge between high intention and the grit of corporate reality. This is a book for people ready to remake business”
Chris Nichols, Visiting Professor, and Co-Founder of GameShift
“Holistic and practical, Beyond Profit reminds us that compassion, responsibility and ethics must power the engine of our economy, not stand on the sidelines. Because far from idealism, this is the only pragmatic path that makes economic, social and planetary sense. Beyond Profit guides us to action – for the benefit of all.”
Paul Polman, Author, Philanthropist and Activist. Former CEO, Unilever
“To have a chance at a thriving future, it’s essential to create organizations, economies and approaches to leadership that are regenerative and distributive in their very design. And as Victoria Hurth and her colleagues powerfully point out, these will not be based on extraction and profit maximisation. New designs are fast emerging and this book masterfully helps to unpack their key traits and the opportunities for transformation that they bring.”
Kate Raworth, creator of the Doughnut of social and planetary boundaries, co-founder of Doughnut Economics Action Lab
“Beyond Profit is the question of our time. Critically, it leads us to the task of breaking the dominance of finance over business, so as to make purpose-driven leadership possible. In this book, Victoria, enriched by her colleague’s insights, masterfully draws from her decades of insights to guide businesses and society on this urgent journey.”
Erinch Sahan, Associate Director for Investment, Joseph Rowntree Foundation, former Business & Enterprise Lead at Doughnut Economics Action Lab
“Instinctively we know we need to go beyond profit. A person’s worth is not captured by their bank balance. The true value of a business is much more than its profit. A successful country needs so much else besides its GDP. This timely book helps leaders navigate the gulf between what we know matters and what the current system tells us.”
Jo Swinson, Director at Partners for a New Economy, Visiting Professor at Cranfield University, former leader of the Liberal Democrat Party, UK
“Beyond Profit dares to name the elephant in the boardroom: that financial self-interest has been mistaken for collective wisdom for far too long. This is the handbook we need for rewiring leadership logic from profit to purpose, from red tape to right action, from paralysis to progress.”
Solitaire Townsend, Chief Solutionist, Futerra
