I am interested in what societies deem as important. How is what gives our lives meaning, created, shaped and reinforced in a society?

With 15 years experience of working in advertising, I have an understanding of why and how we currently believe brands are important. Can we replace them with something that generates a different form of meaning, that results in us acting in a way that is more harmonious with the natural world?

co-founder,Purpose Disruptors
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