I am interested in what societies deem as important. How is what gives our lives meaning, created, shaped and reinforced in a society?
With 15 years experience of working in advertising, I have an understanding of why and how we currently believe brands are important. Can we replace them with something that generates a different form of meaning, that results in us acting in a way that is more harmonious with the natural world?
https://www.purposedisruptors.org/