…some of the heart-breaking words I’ve heard from business owners who fumbled AI adoption.

Are you a founder-led scale-up company (£1-20m annual revenue) with teams of 5-50?

Are you looking for aligned, adopted AI with genuine ROI?

You may be worried AI won’t deliver a return on investment…

As a values-led organisation with an eye on its carbon footprint and energy consumption, you understand that AI without ROI is unethical.

You feel the pressure to get it right….

“Poor AI drained more than money.”
“I lost their trust to lead.”
“I had no proof—just excuses.”
“I looked unsure in every meeting.”
“Scaling failed. So did I.”

These are just some of the heart-breaking words I’ve heard from business owners who fumbled AI adoption.

This is what happens when AI is implemented without care.

Fast to install. Quick to fail.

Like you, I’ve been under pressure.

As the founder of The Vegan Publisher in 2018, I’ve worked with hundreds of mission-led business owners to translate their missions into movements, through storytelling, strategy and systems.

I felt pressure to implement AI to stay competitive in the publishing world, but I worried about getting it wrong.

Now, with investment and mentoring from Virgin Startups to open the Impact Icon AI Consultancy…

And as an Industry Rockstar AI Consultant with over 1,500 hours of practical AI expertise…

I’m certified to implement AI that 𝑤𝑜𝑟𝑘𝑠.

I help my clients go from reactive to respected visionary by adopting AI that’s guaranteed to:

✔️ reduce operational complexity
✔️ develop leadership skills
✔️ help you manage and leverage data
✔️ reduce mundane tasks for your teams for increased productivity and happier employees
✔️ increase admin and customer service efficiency
✔️ aid risk management and data security
✔️ give you the competitive advantage

I’m the creator of the “The Impact Up Plan,” a 3-step system that helps values-led scale-ups save time, increase profitability, and move faster with AI…

So they can outperform competitors, unlock new opportunities, and grow market share without sacrificing culture or purpose.

Testimonials:
“AI that supports my vision.”
“Clear ROI. Clear leadership.”
“I’m calm, clear and in control.”
“I scaled without losing my values.”
“ROI—without costing the Earth.”
” I lead change my team believes in.”

With Impact Icon, you’ve become the visionary who’s led your team to implement AI that works—and still feels right.

You didn’t just adopt AI—you redefined leadership and became an 𝐼𝑚𝑝𝑎𝑐𝑡 𝐼𝑐𝑜𝑛.

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