Will Saunders

Whilst on a journey to live as ethically and sustainably as possible, I realised that creativity, design, and business can be powerful tools for positive change.

I am the Creative Director and Founder of Good Will Studios, a social enterprise branding and creative design studio based in Leeds, UK.

Whilst on a journey to live as ethically and sustainably as possible, I realised that creativity, design, and business can be powerful tools for positive change. So I decided to align my professional activities with my personal values and redesigned my business to empower those who are using their businesses as a force for good.

I now exclusively help pioneering ethical entrepreneurs, sustainable business founders, and the “polite rebels” who are gently changing the world. And with 15 years’ creative industry experience, I have developed a powerful brand storytelling framework designed for those who are on a mission to make a positive impact.

You can take the next step in your own brand journey and get a free personalised Social Impact Brand report, in just 3 minutes.