Why do we need to reset?

The Challenge

The pause during lockdown created by the pandemic will result in a 7% decrease in global emissions in 2020. The UN states that we need a decrease of 7.6% every year until 2030 to avoid climate and ecological disaster. This means we need to maintain the same decrease every year as if we were living in lockdown.

The challenge is that as we emerge from the pandemic the pressure to go back to ‘Business As Usual’ will intensify. But people don’t want to go back. Only 23%* of the UK public believe following lockdown, advertising should encourage people to consume, shop and fly like before lockdown. 77%* believe it is the industry’s responsibility to encourage people to behave more sustainably like during lockdown.

Right now we have a small window of opportunity to reset and shape the future we want.

*OnePulse survey 1,000 respondents representative sample of UK public aged 16+)

The White Paper How can I deepen my understanding?

To understand more about the intellectual argument, research and thinking behind The Great Reset. Read it, digest it, talk about it, share it, send it to your CEO (if you are the CEO send it to other CEOs).

Our 20 minute white paper: Download

https://greatreset.com/

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