“…this sense of urgency drives me to work with businesses and guide them towards making a positive social and environmental impact whilst unlocking the many commercial and brand opportunities that are presented in sustainable development and business contribution to the UN Sustainable Development Goals.”
Hello, my name is Heidi Budino.
I am a strategist and collaborator with more than 15 years experience in sustainability, corporate responsibility and communications, helping companies align business goals with purpose, bringing the resulting strategy to life through creative, high impact sustainability programmes, storytelling and communications.
I feel passionately in the belief that business can be a strong and powerful force for good – now, more than ever. With just a decade left to limit climate change catastrophe where urgent and unprecedented change is needed to limit global warming to below 1.5 degrees – and now that we’re living through a global pandemic and economic recession – it’s more important than ever for businesses to play their part in building a better future.
It’s this sense of urgency that drives me to work with businesses and guide them towards making a positive social and environmental impact whilst unlocking the many commercial and brand opportunities that are presented in sustainable development and business contribution to the UN Sustainable Development Goals.
I have experience working in global and boutique communications agencies, a specialist brand purpose consultancy, and most recently in-house within Shell’s Retail business. Clients have included Unilever (Lifebuoy, Domestos, Pureit), TUI, Aviva, Costa, Tesco, Anglian Water and Unicef. Key sectors include Food & Drink; Energy; FMCG; Travel; Agriculture; Technology; Third sector and Public Sector.
I decided to join ASP now, partly driven by seeing things differently through a new lens because of the pandemic, but also because of the sense of urgency in the decade of action, wanting to do more by collaborating with others who share a passion for sustainability and sustainable development.
How can people help/support me? – I have a specific ask right now about any recommendations for good courses in sustainable business or specifically embedding the circular economy within business.
How can I support others? Sharing learnings and how I’ve overcome challenges of working to drive and embed sustainability in a big multi-national and multi-layered company
Where am I based? London – Herne Hill
How could people connect with ? Email, Linkedin, Zoom,
Who would I like to connect with? Everyone interested in sustainability, Purpose, ESG, business as a force for good, the SDGs…