Leading with a sustainable purpose: Leaders’ insights for the development, alignment and integration of a sustainable corporate purpose
This report from the University of Cambridge Institute for Sustainability Leadership (CISL) distils shared insights into how four leading multinational companies developed, aligned and integrated a purpose and strategy to transition to a sustainable economy.
The changing business context
As companies emerge from the pandemic, they are faced with other systemic challenges, from the climate emergency to growing inequality. This presents an opportunity for companies to align their corporate purpose and strategy with the transition to a sustainable economy. Doing so can provide clarity and meaning to navigate complexity, manage risk and capitalise on opportunities. By expressing its positive contribution to society, a company can also attract and motivate stakeholders, empower employees and drive innovation.
This raises the question: ‘how can organisations develop alignment and integration of organisational purpose and strategy to transition to a sustainable economy?’
The following two webinars, that accompanied the launch of the report, share further lessons from the four companies that contributed to the report.
Webinar 1: Leaders insights into how to align corporate purpose and strategy with a sustainable economy
Join Ben Kellard as he explores first-hand insights into how Unilever and Interface aligned their corporate purpose and strategy, in conversation with two of the report’s contributors:
- Erin Meezan, Vice President and Chief Sustainability Officer, Interface
- Rebecca Marmot, Chief Sustainability Officer, Unilever
Webinar 2: Leaders insights into the internal integration and external engagement of a sustainable purpose
Join Ben Kellard as he explores how DSM and IKEA integrated their purposes and engaged externally, in conversation with two of the report’s contributors:
- Inge Massen-Biemans, Global Director Purpose, Brand & Employee Communications, DSM
- Pia Heidenmark Cook, Chief Sustainability Officer, Ingka Group (IKEA)