At the beginning of April, we were joined by Victoria Hurth, an independent ‘pracademic’ who has been on a very specific purpose-driven journey throughout her life to work out why people make decisions in society, governance, and life, that are misaligned with high levels of well-being. In this event, Victoria explored how we can choose how consciously we govern, working to align with collective long-term wellbeing.
Video Recording:
In conversation with Dr Victoria Hurth, co-author of Beyond Profit: Purpose-Driven Leadership for a Wellbeing Economy.
Victoria discussed her central role in creating ISO 37000, the first international standard on the governance of organizations, and the forthcoming ISO 37011, which will provide a specific framework for purpose-driven organizations. She called for a shift beyond the current system (‘Logic One’) which is driven by short-term financial interest, and instead working towards individual and systemic change by being actively curious and caring.
Pick up a copy of Victoria’s book here, follow her on LinkedIn, and explore the Beyond Profit book community.
Resources and References
ISO Standards
- ISO 37000:2021: A published guidance document on the governance of organizations.
- ISO/CD 37011.2: A forthcoming guidance document on purpose-driven organizations.
Victoria’s appearances as a keynote speaker and on podcasts:
- Accidental Gods podcast: Building the roots of a world that will work
- Victoria Forum 2024 keynote: Bringing the economy we need to life
- Global Ethics Forum 2025 keynote
- Kantar Sustainable Futures podcast
- Sustainability in Motion podcast: The Wellbeing Economy
Also mentioned:
- False Dawn by John Gray.
- The Tyranny of Structurelessness by Jo Freeman.