…helping businesses that are genuinely ethical to be heard and become the norm, through courses, training and consultancy.“
I love communication – playing with words, the psychology of it and how the language we use really matters. But that love affair means I’m scared: because the way we talk about the environmental crises isn’t changing behaviours or attitudes, or leading us towards solutions.
I do write (a lot!) but my bread and butter is ethical marketing – helping businesses that are genuinely ethical to be heard and become the norm, through courses, training and consultancy.
I help ethical businesses become the norm, via great marketing; personally I’m focusing on happy, content lives can be an outcome of our response to the environmental crises
At the moment, I’m focused on how we can reframe our futures as positive – imagining how much happier and content we could be if we live more simple, connected lives (which also happens to be the solution to the environmental crises).
I’m a little bit obsessed with happiness, so I also run a social enterprise that helps families find the tools to live happier, more content lives.