A year ago Deloitte conducted a survey into consumer attitudes to environmental and ethical sustainability. This was before the worst of the COVID-19 pandemic. In March 2021 Deloitte ran the survey again, with some additional questions to gain more insight into how attitudes have changed. As anticipated, some of last year’s trends have accelerated while others have slowed.

In this research Deloitte explore how consumers are adopting a more sustainable lifestyle, discuss the main barriers to consumers behaving more sustainably, reflect on consumers’ most valued environmentally sustainable and ethical practices, ask what consumers need to lead a more sustainable lifestyle and evaluate the impact of COVID-19 on consumers’ adoption of a more sustainable lifestyle.

Find out more below….

and check the key findings.

How is the pursuit of a more sustainable lifestyle reflected in consumer behaviour?

As with last year, avoiding single-use plastics is the most common way consumers demonstrate their commitment to sustainability, with 61% saying they have cut back.

A focus on seasonality (49%) and buying local goods (45%) are the next biggest areas of focus. Though slightly down on last year, ethical and sustainability issues remain a key driver for almost a third of consumers, who claim to have stopped purchasing certain brands due to related concerns.

As with Deloitte’s previous research, around one in five has opted for low carbon transport or switched to renewable energy. That is double the number who altered their financial investments or contacted a brand to raise a similar issue.

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