15 years ago I made nature my boss: Here’s what she taught me about running companies

Mike Zeidler, Co-Founder of ASP, shares the principles on which ASP was founded.

“In 2005, I played a key role in creating The Association of Sustainability Practitioners. Since the goal was to promote sustainable behaviour, I had a hunch the organisation ought to behave like nature. After all, we know nothing other than nature. Being made entirely of nature, we are surely contained entirely within it. If we could play by Nature’s ‘rules’, then surely we’d have the best chances of success…”

nature as the boss

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